Yaaganix Story

Yaaganix was founded and launched in January 2019 (initially as Whip Appeal Beauty) with a focus in affluent handmade organic skin care development and luxury cruelty-free beauty. Our formulas are all vegan, paraben free, and in processing of obtaining certified organic. Yaaganix began with just local distribution of simply made body butters, scrubs, and face creams for family and friends in Memphis, TN.

I was pretty much a broke college student in the middle of winter that had severely dry skin, hand marks, a few acne scars, and nothing I was finding in stores was really working for me. At that time, I didn't have the money to constantly keep trying a set of new products that claimed to moisturize and soothe the skin. I was pretty much putting on product, my skin would soak it up an hour later, and skin was back chaffed, scarred, and dry. I also had a few friends of mine that suffered from eczema so I began playing around with making products thanks to an amazing botanical course I took my sophomore year of college. The products were pretty much for me and friends and I was also distributing them as Christmas presents as a means to get opinions and being in the midst of the college minimal income struggle and trying to meet holiday season gifting expectations. 

They became popular among family and friends so I began thoroughly diving into learning more about formulations, the power of plant extraction combinations, and testing out products on individuals that had eczema and psoriasis. I gathered a great amount of information from vegan beauty books, holistic recipe books, studying the skin and having an amazing mentor that is a dermatologist and herbalist of many years. It took almost a year of testing products on myself and friends to get the unique formulas in perfected harmony to nourish, moisturize, and heal the skin for a newborn glow that’s beautiful, essentially healthy, yet great for the environment; in addition to leaving animals and harsh chemicals out of the production and testing processes. 

I was blessed enough to get an opportunity to be apart of a popular MTV series which allowed me the resources to be able to establish a platform and invest in my first love...natural skincare. 

The formulas begin in the kitchen and end in the kitchen. All products are handmade, hand-packaged, and hand distributed here in the USA. Yaaganix products include body butters, sugar scrubs, an organic rose infused facial creme, a geranium gel mask infused with organic rose petals, toners, a facial cleanser, a grapefruit exfoliant scrub, and many more.

We will be adding new products monthly and constantly developing new products. There are so many ideas on the table and many things to come and we are excited and ready! The beauty standard is elevating, companies are being held accountable and we are here for it! Our presence is to educate and influence the natural preservation and healing of the skin for everyone. We are also continuously growing as well. The relaunch of Yaaganix has been an amazing journey with the changing of packaging, improving and building on what we had before, and implementing so many new products to better serve the skin and your natural glow. As we learn more, we share more through our products; and science is constantly proving that Mama nature provides everything the skin and body needs to flourish from the inside-out. Yaaganix fuses nature’s skin/beauty secrets with luxury. We truly believe your skin’s appeal should go beyond the surface. 

Community service is important to the Yaaganix family and a percentage of all profits goes to charity monthly. If you would like to consider your non-for-profit or a charity for donations, please contact us at

We are committed to promoting positive images of the everyday women on our website and our social platforms. 

IG: @yaaganix


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